| Exercise 1: Action Plan |
40% |
Steps are unclear, unrealistic, or incomplete; commentary is missing or irrelevant; roadmap exceeds 2-month timeframe or HK$100,000 budget. The roadmap does not include or clearly break down steps toward a feasible MVP or a go-to-market approach. There is little evidence of understanding iterative learning or adaptive risk management. |
The roadmap includes some realistic steps but commentary lacks clarity or relevance. Partial adherence to time and budget constraints. The roadmap mentions MVP and GTM but steps are vague, unfocused, or not clearly linked to validating the business idea or acquiring customers. The plan for feedback and risk management is limited or superficial. |
The roadmap outlines clear, realistic, and actionable steps within the time and budget limits. Commentary explains the purpose of steps well, linking to idea validation, iterative design, and risk management. The roadmap breaks down the business idea into a feasible MVP with steps to test key assumptions and suggests a logical, mostly sequential GTM approach to attract customers. A practical plan for feedback and iteration is included. |
The roadmap presents detailed, feasible, and well-justified steps fully compliant with the 2-month timeframe and HK$100,000 budget. Commentary is insightful and explicitly linked to entrepreneurial theory. The roadmap clearly breaks down the business idea into a focused, practical MVP with actionable steps for rapid validation and learning. It includes a clear, scalable GTM approach with well-defined customer acquisition steps. The plan incorporates robust feedback loops and adaptive risk management strategies. |
| Exercise 2: TED Talk Summary & Reflection |
25% |
Summary is inaccurate, overly long, or unfocused; reflection is missing or unrelated to the TED talk or course content. |
Summary covers the main points but lacks precision or is somewhat verbose; reflection is superficial, generic, or only partially relevant to the TED talk and course learnings. |
Summary is clear, concise, and covers essential points; reflection thoughtfully connects the TED talk’s key messages to course learnings, particularly risk management and startup timing. |
Summary is precise, focused, and captures the core message and context of the TED talk succinctly. Reflection is thoughtful and integrates TED talk insights with course frameworks and risk mitigation strategies, showing deep understanding and critical thinking. |
| Adherence to Instructions & Communication |
25% |
Instructions are not followed; the assignment is poorly articulated with unclear language; the structure is disorganized, making it difficult to follow the argument or flow of ideas. |
Partial adherence to instructions; articulation is basic with some unclear or awkward phrasing; the structure is somewhat organized but lacks logical flow or coherence. |
Good adherence to instructions; clear and coherent articulation with mostly effective language use; the assignment is well-structured with logical progression of ideas. |
Strict adherence to instructions; excellent articulation with precise, clear, and professional language; assignment is logically and professionally structured to enhance readability and comprehension. |
| Writing Quality & Presentation |
10% |
Poor organization; numerous language errors including grammar, spelling, or punctuation; formatting and citations are missing, inconsistent, or incorrect. |
Some organizational issues; minor language errors that do not significantly impede understanding; formatting and citations are inconsistent or partially incorrect. |
Well-organized and clear writing; few language errors; formatting and citations are mostly correct and consistent with academic standards. |
Professionally written and well-structured; error-free language use; formatting and citations are consistent, accurate, and fully compliant with academic standards. |